Pay Per Click Management
Pay Per Click (PPC) Services Overview
PPC (SEM) Management
Pay Per Click (PPC) is the quickest way to generate a ROI through online advertising. Not only will you be able to target new business quickly, but you will be able to measure and influence the amount of traffic you receive on a daily basis. Pay Per Click management is a good way to compliment your SEO (search engine optimization) strategy. The majority of search engines like to see that you are using multiple facets of their product such as: Google Analytics and Google Adwords campaigns.
While search engine optimization takes time to be truly effective, Pay Per Click returns results immediately, allowing you to see results the next day. This is a good way to quickly generate business online. Like SEO, PPC can be managed down to a fine point. Setting goals, budgets, display times, display frequency, and many other ad setting toensure its ability to fit any business model. You will have access to your analytics on a per second basis outlining visitors, conversion, time on site, and bounce rate.
Anyone can create an AD and utilize Googles pay per click but effectively managing it gets to be challenging. Our Pay Per click audit will examine your current challenges and inefficiencies, furthering successful campaigns and stop wasteful spending.
Through various online marketing strategies: A-B Ad Testing, Quality Score, Match Types, Conversion Funneling, Conversion Tracking we can offer an optimal functioning campaign, that will increase your online business.
Other factors to pay attention to include Ad extensions, beta testing, re-marketing strategies, ad creation, and PPC dimensions.
Pay Per Click Management Los Angeles
At Noxster we manage all of our Pay Per Click campaigns in house with the average return on investment at 3.5%. We are all Google Ad Word certified and we make sure that you get the best bang for your buck. We have successfully managed over 7 million dollars for our client base and growing. We are different than most Pay Per Click management companies, in the sense that you pay Google yourself and we enhance the performance of your campaign. We offer unique transparency so you can see how you spend is being allocated across the web. Re-marketing Campaigns as well as gmail ad’s can be included into your Los Angeles PPC management program. We make sure we enhance, market, and save you money on your spend.
Our Pay Per Click Management Process:
- Together we create a list of keywords that is pertinent to your business.
- Noxster Seo Company will then group those keywords into narrow categories and write relevant ads for each category.
- You and a PPC advisor will determine appropriate bid amounts based on your overall budget, with the goal of maximizing relevant traffic and conversions.
- Noxster SEO Company will consult with you to determine when, where, and how to show your ads.
- The process begins and your website appears in the Ad section of Google!
Once you begin PPC management with us, you can expect the following:
Noxster’s Pay Per Click Management Process
Step 1 (Account Setup—1 to 5 Business Days): In step 1, our in house PPC adviser takes steps to learn about your business in order to create the most cost effective PPC campaign possible. Through analyzing your goals and model our adviser will determine the best way to maximize your ROI within your budget.
Step 2 (Initial Account Management Phase—1 to 3 weeks): In this step we do a deep analysis of your best performing aspects of your PPC account. If no account exsist we will do a market analysis and put together a game plan to best allocate funds. Once funds have been properly allocated toward your keywords and ad groups, we proceed to A/B testing. Through A/B testing we create multiple ads and test the conversion of each ad against the traffic received. This will help us discover which ad has the highest click through rate.
Step 3 (PPC Adviser Manages Account): At this point everything has been created and your site should be receiving traffic, but this doesn’t mean that our service is done. Performance of a PPC campaign varies over time due to competition, bidding prices, algorithm changes, customer search habits, and other life events. With our PPC management we give you the peace of mind knowing that a professional is managing your spend, decreasing the anxiety of external factors influencing your business.
Increasing Click-Through-Rates (CTR) and Conversions While Reducing Cost
Noxster SEO Company Pay Per Click – Basic Best Practices
- Campaign and Ad Group Expansion (Note: NOT Budget Expansion)
Many PPC companies pack several product categories into one ad group with the intention of saving time. NoXster SEO Company’s best practices require an ad group for each product or service category, which tends to increase the relevance of the ads to the customer’s search query.
- A/B Ad Testing
A/B ad testing is crucial to the success of PPC campaigns, and Noxster SEO Company takes full advantage of this tool. We have found that other PPC management firms consistently underutilized this process due to its labor-intensive nature, which gives us (and you) a substantial advantage.
- A/B Landing Page Testing
Noxster SEO Company tests various landing pages within our clients’ sites to find the ones that convert best. Rather than direct ads to the homepage, Noxster SEO Company’s best practices require testing “deep” landing pages that are specifically related to the product or service for which the customer is searching.
What Changed to Increase Conversions?
- Conversion-Based Optimization
Rather than simply test ad effectiveness based on click-through-rate, Noxster SEO Company analyzes the effectiveness of the ads based on their ultimate goal — driving conversions.
- Keyword Expansion
Most PPC companies tend to overuse broad match keywords because using exact and phrase match keywords takes more time, and more research. NoXster SEO Company focuses on these secondary match types as a means to drive clicks at a lower cost.
- Negative Keyword Expansion
Noxster focuses on negative keywords to eliminate irrelevant clicks.
- Search Network Analysis
Noxster SEO tests and analyzes the results obtained through both the Search Networks and Display Networks to determine the optimal mix for the highest return on investment.
- Utilization of Advanced Adwords Tools and Betas
Noxster stays up to date on the most powerful tools that the Adwords Interface and third party software developers have to offer, and uses these tools to increase the efficiency of our clients’ campaigns.